Track That Ride
Project Title: Applying My Own Methodology to Build a Delivery Tracking API
Quick Stats
- API-first platform launched in beta
- 5,000+ deliveries tracked per customer monthly
- Multiple startups integrating via API/SDK
- International launch planned Q1 2026
The Challenge
Delivery Tracking Shouldn't Be This Hard
Living in Lagos, Nigeria, I experienced the same frustrating delivery experience repeatedly: no real-time tracking, no visibility into when my order would arrive, and constant calls asking “where’s my delivery?”
Unless I used major platforms like Uber or Bolt, the customer experience was terrible. I wasn’t alone; everyone I spoke to had the same problem.
When I dug deeper, I discovered why: the logistics industry in Nigeria is highly fragmented. Small vendors (under 10 bikes) don’t feel enough pain to invest in technology. But once vendors scale beyond 10-20 bikes, managing deliveries manually becomes impossible.
The pain existed on both sides: frustrated customers with no visibility, and overwhelmed vendors drowning in “where’s my rider?” calls.
Applying E3 Digital's Validation-First Methodology
I didn’t just build this; I practiced exactly what I preach to my clients. Here’s how I validated and built Track That Ride using the E3 Digital process:
Validated the Problem First
I spoke to dozens of last-mile logistics providers in Lagos to confirm the pain point was real and worth solving.
Built a Landing Page, Not an MVP
Before writing a single line of code, I created a landing page focused on the core value proposition: real-time delivery tracking.
Collected Signups & Ran Demos
I spoke to everyone who signed up for the waitlist, running demos and collecting feedback to understand what features mattered most.
Launched Fast, Then Iterated
I built a web platform and launched it quickly. When traction was slow, I listened to customer feedback.
Pivoted Based on Data
More mature logistics businesses wanted to integrate tracking into their existing platforms. So I exposed the API, built an SDK, and pivoted to an infrastructure play.
What We've Built So Far
Cushy Logistics (largest logistics provider in Northern Nigeria) integrating Track That Ride across all Northern states
3-4 additional prospects across eCommerce, hospitality, fintech, and classic last-mile logistics actively exploring integration
Multiple customers processing 5,000+ deliveries per month through the API
API-first platform with SDK, enabling startups to build their own logistics applications on our infrastructure
Currently in beta in Lagos, with international launch planned for Q1 2026
Strategic pivot from web platform to API/SDK infrastructure play based on market feedback
What This Taught Me About Building SaaS
Talk to Users Early and Often
Customer interviews shaped the entire product roadmap. Without them, I would have built features nobody wanted.
Launch Fast, Validate Faster
The web platform taught me the market wanted API integration, not another dashboard. I only learned this by launching and listening.
Pivots Are Data-Driven, Not Guesswork
When mature logistics businesses asked for API access instead of a web platform, that was the market telling me where the real opportunity was.
API-First Opens More Doors
Designing for integration from day one created opportunities with enterprise customers who needed flexibility. It's a lesson I bring to every client project now.
Built for Scale from Day One
Track That Ride uses modern, proven technologies that enable rapid development while maintaining the scalability and reliability customers need.
Tech Stack:
- Platform: API-first architecture
- SDK: React, Vue, vanilla JS
- Integration: RESTful API + Webhooks
- Hosting: Scalable cloud infrastructure
Why This Matters for My Clients
"Building Track That Ride taught me something crucial: when you follow your own methodology, you see exactly where it's strong and where it needs work. Every conversation with a potential customer, every pivot based on feedback, every technical decision - it all reinforced what I tell my clients: validate first, build what customers actually want, and launch fast.
Now when I sit down with a non-technical founder, I'm not just a consultant who's built things for other people. I'm a founder who's lived the same journey, made the same pivots, and solved the same problems they're facing. That's the difference between theory and practice."
Product Showcase
